Redefining Beauty was started because as a customer we were looking for a more affordable source of high quality makeup products that weren’t outrageously priced.
We supply the biggest range of Sigma Brushes, and plan to expand our range of products and brands based on demand. We do not have a store, Sigma Products are currently only available online in Australia.
Every makeup artist in Australia has had the experience of having to choose poor quality brushes because a $500-$700 brush kit wasn’t in their budget. This was what we experienced and what took us to the States to find an alternative high quality product.
We wed shocked by how much cheaper the high end brands (even Australian ones) are in the US, and it quickly become clear that a lack of competition in Australia is what has allowed the prices to soar.
This is what we are here to change! Sigma Beauty is an amazing brand that simply speaks for itself, and it is helping us to reach our mission of providing professional makeup brushes at a truly affordable price, because beauty should be affordable for everyone!
visit our In The News page to learn more about how we started about what we are about, as well as other Beauty companies that we have been featured in.
What to look forward to: There are lots of exciting things in the works at Redefining Beauty, we are always expanding our range of products and looking for more ways to add value to you, our customers so stay tuned!
Redefining Beauty was conceptualised to meet a demand for quality products that are affordable. Too often hard working Australians pay far more for products than consumers overseas.
Redefining Beauty imports and sells Professional Makeup Brushes and Makeup Products from overseas without the “Aussie Markup”.
Sigma Beauty is the first brand to be supplied by Redefining Beauty, and there will be more quality brands available from our site in the future.